THE RIGHTSIDE AUCTIONS BRAND
Vision Statement
To become Canada’s largest and most trusted online retail auction, delivering a thrilling, fun, and sustainable shopping experience where customers save big, win often, and discover incredible deals on top-quality, brand-name products.
Mission Statement
We are on a mission to redefine the way consumers shop by providing an exhilarating, competitive auction platform that offers massive savings, unmatched variety, and unique items—all while promoting sustainability through liquidation and overstock sales. Our focus is on happy customers, efficient service, and providing great products at a fraction of the cost.
Goals
- Customer Savings First – Maximize value by consistently providing deep discounts on retail and brand-name items.
- Deliver Excitement – Make every shopping experience fun, fast-paced, and full of anticipation.
- Grow Nationwide – Become the #1 online retail auction platform in Canada through trust, innovation, and superior service.
- Expand Product Variety – Provide a constantly evolving selection of unique, everyday, and brand-name items across all categories.
- Champion Sustainability – Reduce retail waste by liquidating surplus and overstock goods, supporting a circular economy.
- Customer-Centric Approach – Keep satisfaction high with efficient operations, transparent auctions, and responsive support.
- Build Brand Authority – Establish a reputation as the go-to destination for bargain hunters and thrill-seekers alike.
SUSTAINABLE SHOPPING
Smart Deals. Second Chances. Sustainable Shopping.
At Rightside Auctions, we give returned and overstock items a new life — and keep them out of landfills.
By offering like-new products at a fraction of the cost, we help you save money and reduce waste.
From like-new items to those with minor imperfections, we’re proud to help consumers make smart choices that are both budget-friendly and environmentally responsible.
It’s not just about saving money — it’s about saving resources, reducing landfill waste, and building a more sustainable future, one auction at a time.
Shop smart. Shop sustainably. Shop the Rightside.
Growth & Expansion
The Future is Bright — and Right!
We’re not slowing down — we’re just getting started.
At Rightside Auctions, we’re on a mission to grow boldly, evolve constantly, and lead the way in creating fresh, exciting online shopping experiences. We're more than a business — we're a vibrant online retail community built around thrill, value, and discovery.
As we grow, we’re committed to keeping things personal, approachable, and fun — no matter how big we get.
Because this isn’t just about buying and selling. It’s about changing the way people shop, save, and win online.
The future is bold. The future is exciting.
The future is bright — and it’s Rightside.
Our Locations
Rightside Auctions is growing — and so is the excitement!
We’re proud to bring unbeatable online retail deals to shoppers from five amazing locations (and counting):
Brantford • Edmonton • Edmonton South • Guelph • Hamilton • Peterborough
And we’re just getting started.
With new locations launching regularly and franchise opportunities now available, the Rightside Auctions retail revolution is sweeping across Canada.
Want in? Join the movement — and bring the thrill of online auctions to your city!
